The Dallas Advertising League Foundation was looking for a print ad they could keep on file just in case they ever saw an affordable opportunity to use it. Unfortunately (to the best of my knowledge), that opportunity never came but the ad was completed regardless.
This ad has always been a favorite of mine because:
- It puts Dallas front and center (both literally and figuratively)
- It differs strongly from a lot of the other work the DALF was doing at the time
- It’s got a really cool, “we know how awesome we are” vibe
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