This was a fun one.
The AT&T client in the east had a surplus of phone cords and wanted to unload them. The best way to do this was to give them away as an incentive for calling AT&T. From there the challenge for me was to make something as mundane as a new phone cord exciting and useful to the consumer.
In the end, after brainstorming a hundred ways you could destroy or ruin a phone cord, I settled on one of the most commonplace maladies — a tangle.
Because of the way I was challenged with making something out of nothing (I know a free phone cord isn’t technically “nothing”, but it’s close), this stands out as one of my favorite AT&T pieces that I ever worked on.
Here’s the letter that accompanied the OE above:
Click HERE to return to my portfolio.