AT&T Portfolio Simplification Letter Kit

AT&T Portfolio Simplification Letter Kit1

AT&T Portfolio Simplification Letter Kit Envelope (Click to enlarge)

I wanted to include this piece in my portfolio because it was one of the most successful pieces I have ever worked on. And when I say successful, I’m not talking about it being successful in a creative way (though it does look great), I’m talking about actual results.

Due to a perfect storm of factors (a fertile target market, seasonality, engaging creative, etc.) this piece did extremely well and yielded very high response rates. It was a really rewarding experience.

And like I said above, it looks great.

The letter is below:

AT&T Portfolio Simplification Letter Kit2

AT&T Portfolio Simplification Letter Kit Letter (Click to enlarge)

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2 thoughts on “AT&T Portfolio Simplification Letter Kit

  1. It’s crazy that you would ask that because the art director was also someone with the name Candice Swanson.

    Small world, huh? 😉

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