I wanted to include this piece in my portfolio because it was one of the most successful pieces I have ever worked on. And when I say successful, I’m not talking about it being successful in a creative way (though it does look great), I’m talking about actual results.
Due to a perfect storm of factors (a fertile target market, seasonality, engaging creative, etc.) this piece did extremely well and yielded very high response rates. It was a really rewarding experience.
And like I said above, it looks great.
The letter is below:
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