As a part of the AMC Stubs launch, AMC tasked my team and I with creating something that would capture the essence of the program and encourage people to interact. The result was the interactive memory wall, which gave people the opportunity to share their movie memories.
The wall was placed in a few AMC Theatre lobbies…
In the end, the installation won a Dallas Addy award and became a powerful tool for AMC Theatres as they launched their loyalty program.
Art Director: John Jurik
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