When AMC launched their loyalty program, AMC Stubs, they needed to define their program with a voice all its own. That voice, as it would turn out, was my voice. And by “my voice” I mean it was the voice of movie-loving nerds who surf IMDB for fun and can throw out references to obscure movies at any moment. I really was in the right place at the right time with this brand and I couldn’t have been happier about it.
Check out some more samples here:
Overall writing for the program was an awesome experience. Check out the video below to learn more about the launch of the program and see some results.
Art Director: John Jurik
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