AMC Stubs Launch Signage

AMC Stubs Launch Poster (Click to enlarge)

When AMC launched their loyalty program, AMC Stubs, they needed to define their program with a voice all its own. That voice, as it would turn out, was my voice. And by “my voice” I mean it was the voice of movie-loving nerds who surf IMDB for fun and can throw out references to obscure movies at any moment. I really was in the right place at the right time with this brand and I couldn’t have been happier about it.

For the launch we did a ton of signage, a Website, some in-theatre commercials and more, and all of it carried the same quirky, fun-loving, Paul Rudd-ish voice.

Check out some more samples here:

AMC Stubs Launch Cling (Click to enlarge)

AMC Stubs Stub Book Poster (Click to enlarge)

AMC Stubs Display (Click to enlarge)

AMC Stubs Counter Mat (Click to enlarge)

Fully Decked Out AMC Theatres Lobby (Click to enlarge)

Overall writing for the program was an awesome experience. Check out the video below to learn more about the launch of the program and see some results.

Art Director: John Jurik

Click HERE to return to my portfolio.

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  1. Pingback: AMC Stubs In-Theatre Commercials |

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