AMD was looking for a cool set of videos to launch their new Radeon graphics cards and chips in desktop and notebook computers. We delivered the videos seen above, which had the feature callouts the client requested and a style that the hyper-techy audience responded to. Plus, we cast a voice actor who was a regular on American versions of the Dragonball-Z anime cartoon, which gave us a ton of extra cred with our audience.
All in all, the videos were a huge success and they gave me the opportunity to check the “make a video that makes people think of Tron” box on my life list.
Art Director: John Jurik
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