AT&T Portfolio Simplification Letter Kit Envelope (Click to enlarge)

I wanted to include this piece in my portfolio because it was one of the most successful pieces I have ever worked on. And when I say successful, I’m not talking about it being successful in a creative way (though it does look great), I’m talking about actual results.

Due to a perfect storm of factors (a fertile target market, seasonality, engaging creative, etc.) this piece did extremely well and yielded very high response rates. It was a really rewarding experience.

And like I said above, it looks great.

The letter is below:

AT&T Portfolio Simplification Letter Kit Letter (Click to enlarge)

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Popularity: 84% [?]

TXU Green Self-mailer Front (Click to enlarge)

TXU Energy was offering a new plan and wanted to put out a DM piece to let everyone know. The new plan was a more environmentally conscious option that used a percentage of wind power, so I concepted around that idea. The results were a fun take on both saving money, and saving the Texas environment.

Plus, to top it all off, we printed it on recycled paper.

Here’s the inside:

TXU Green Self-mailer Inside (Click to enlarge)

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Popularity: 100% [?]

DSVC Rough Magazine-Volume 16-Issue 133-Fresh Face Interview Page 1 (Click to enlarge)

You could call it an auto-interview. Or maybe an intraview.

For my third foray into the world of the DSVC Rough magazine I was given the amazing opportunity to interview myself. The work that came out was equal parts insane and informative.

Well, maybe it was a little more insane than informative, but it was a lot of fun to write.

Check out a couple other examples of my work for the Rough HERE and HERE.

And check out my schizophrenic interview below:

DSVC Rough Magazine-Volume 16-Issue 133-Fresh Face Interview Page 2 (Click to enlarge)

DSVC Rough Magazine-Volume 16-Issue 133-Fresh Face Interview Page 3 (Click to enlarge)

Plus, this entire issue of the Rough was made in a flip book style. It was really awesome. Check it out here:

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Thanks to the DSVC and to Jeremy Sharp for the gig.

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Popularity: 77% [?]

Dallas Advertising League Foundation Homepage (Click to enlarge)

As a part of their 100th birthday celebration, the Dallas Advertising League Foundation wanted to dress up their website. I had the privilege of working on the new site and it turned out great.

Thanks to the new website and some new collateral the DALF created (see an example of that collateral HERE), the makeover was a success.

Unfortunately the websits is no longer active, but I want to note that the homepage shown above opened with a brief movie about the Ad League’s beginnings in the Dallas area. It was really cool.

Here’s another page from the website. This one is the donations page:

Dallas Advertising League Foundation Donations Page (Click to enlarge)

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Popularity: 66% [?]

TXU Holiday Letter Kit Envelope (Click to enlarge)

I did some work with TXU Energy in 2007/2008 and it yielded some great results, including the piece shown here.

This is a holiday letter kit that included a “lumpy-mail” component in the form of a notepad. The entire thing turned out great and the use of the vibrant green (which at that time was not a typical TXU Energy color) really helped give the piece that extra something.

Check out the letter and the notepad below:

TXU Holiday Letter Kit Letter (Click to enlarge)

TXU Holiday Letter Kit Notepad (Click to enlarge)

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Popularity: 69% [?]

Dallas Advertising League Foundation Brochure Cover (Click to enlarge)

The Dallas Advertising League and its Foundation celebrated their 100th birthday in 2008, and to make the occasion that much more memorable they created a new website (check it out HERE) and some new collateral. This brochure is an example of that new collateral.

I really enjoyed working on this piece because it was a chance to write in a different style. Instead of trying to sell something, this brochure was more of an informative piece that educated people about the long history of the Ad League in Dallas.

Check out the rest:

Dallas Advertising League Foundation Brochure Pages 1 & 2 (Click to enlarge)

Dallas Advertising League Foundation Brochure Pages 3 & 4 (Click to enlarge)

Dallas Advertising League Foundation Brochure Pages 5 & 6 (Click to enlarge)

And if you’re not sick of this brochure yet, here’s a quick video showcasing the finished product:

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Popularity: 46% [?]

AT&T Free Cords Letter Kit Envelope (Click to enlarge)

This was a fun one.

The AT&T client in the east had a surplus of phone cords and wanted to unload them. The best way to do this was to give them away as an incentive for calling AT&T. From there the challenge for me was to make something as mundane as a new phone cord exciting and useful to the consumer.

In the end, after brainstorming a hundred ways you could destroy or ruin a phone cord, I settled on one of the most commonplace maladies — a tangle.

Because of the way I was challenged with making something out of nothing (I know a free phone cord isn’t technically “nothing”, but it’s close), this stands out as one of my favorite AT&T pieces that I ever worked on.

Here’s the letter that accompanied the OE above:

AT&T Free Cords Letter Kit Letter (Click to enlarge)

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Popularity: 45% [?]

Scan from DSVC Rough Magazine; Volume 17, Issue 137 (Click to enlarge)

This is another great example of the work I’ve done for the DSVC Rough Magazine (see some other examples HERE and HERE). The subject of the interview in this one was an art director at Latitude named Angela MonDragon. She had some great responses to both my real and stupid questions, which made the entire interview a lot of fun.

Check out the video below for a quick look at the entire issue.

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Thanks to the DSVC and to Jeremy Sharp for the gig.

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Popularity: 46% [?]

Dallas Advertising League Print Ad (Click to enlarge)

The Dallas Advertising League Foundation was looking for a print ad they could keep on file just in case they ever saw an affordable opportunity to use it. Unfortunately (to the best of my knowledge), that opportunity never came but the ad was completed regardless.

This ad has always been a favorite of mine because:

• It puts Dallas front and center (both literally and figuratively)
• It differs strongly from a lot of the other work the DALF was doing at the time
• It’s got a really cool, “we know how awesome we are” vibe

Yeah.

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Popularity: 37% [?]