TXU Holiday Letter Kit Envelope (Click to enlarge)
I did some work with TXU Energy in 2007/2008 and it yielded some great results, including the piece shown here.
This is a holiday letter kit that included a “lumpy-mail” component in the form of a notepad. The entire thing turned out great and the use of the vibrant green (which at that time was not a typical TXU Energy color) really helped give the piece that extra something.
Dallas Advertising League Foundation Brochure Cover (Click to enlarge)
The Dallas Advertising League and its Foundation celebrated their 100th birthday in 2008, and to make the occasion that much more memorable they created a new website (check it out HERE) and some new collateral. This brochure is an example of that new collateral.
I really enjoyed working on this piece because it was a chance to write in a different style. Instead of trying to sell something, this brochure was more of an informative piece that educated people about the long history of the Ad League in Dallas.
Check out the rest:
Dallas Advertising League Foundation Brochure Pages 1 & 2 (Click to enlarge)
Dallas Advertising League Foundation Brochure Pages 3 & 4 (Click to enlarge)
Dallas Advertising League Foundation Brochure Pages 5 & 6 (Click to enlarge)
And if you’re not sick of this brochure yet, here’s a quick video showcasing the finished product:
AT&T Free Cords Letter Kit Envelope (Click to enlarge)
This was a fun one.
The AT&T client in the east had a surplus of phone cords and wanted to unload them. The best way to do this was to give them away as an incentive for calling AT&T. From there the challenge for me was to make something as mundane as a new phone cord exciting and useful to the consumer.
In the end, after brainstorming a hundred ways you could destroy or ruin a phone cord, I settled on one of the most commonplace maladies — a tangle.
Because of the way I was challenged with making something out of nothing (I know a free phone cord isn’t technically “nothing”, but it’s close), this stands out as one of my favorite AT&T pieces that I ever worked on.
Here’s the letter that accompanied the OE above:
AT&T Free Cords Letter Kit Letter (Click to enlarge)
Scan from DSVC Rough Magazine; Volume 17, Issue 137 (Click to enlarge)
This is another great example of the work I’ve done for the DSVC Rough Magazine (see some other examples HERE and HERE). The subject of the interview in this one was an art director at Latitude named Angela MonDragon. She had some great responses to both my real and stupid questions, which made the entire interview a lot of fun.
Check out the video below for a quick look at the entire issue.
I recently helped submit a panel idea for the upcoming 2010 SXSW interactive festival. To better promote this idea, I worked with my fellow in-this-economy.com creators — Rondo Estrello and Rachel Pinn — to write and direct the video you see above.
What started out as an after hours experiment quickly turned into something I’m extremely proud of. The video received a fair amount of blog attention and helped spread the word about our panel. However, we won’t know if we were selected until sometime at the end of this month.
Oh, and one other note: That is my voice doing the narration on the video. So, if you are reading this and you happen to be a voice over agent looking for hot, young talent, drop me a line.
I also have to give huge shout outs to Colin Alsheimer and Alyssa Gardina from fiveoclockdallas.com and Jennifer Conley from iliveindallas.com for all of their hard work on getting this panel idea submitted and promoted. You guys are awesome.
UPDATE: WE GOT IN! Our core conversation will be on March 13 at 11am. If you’re going to be at SXSW swing by for some interesting dialogue on all things citizen journalism.
And just in case you didn’t see the beginning of this update: WE GOT IN! YEAH!!!
Dallas Advertising League Print Ad (Click to enlarge)
The Dallas Advertising League Foundation was looking for a print ad they could keep on file just in case they ever saw an affordable opportunity to use it. Unfortunately (to the best of my knowledge), that opportunity never came but the ad was completed regardless.
This ad has always been a favorite of mine because:
It puts Dallas front and center (both literally and figuratively)
It differs strongly from a lot of the other work the DALF was doing at the time
It’s got a really cool, “we know how awesome we are” vibe
AT&T U-verse Programming Packages Flyer 1 (Click to enlarge)
NOTE: These three pieces were created on a concept basis only. They were never published.
I wanted to show the full range of sports and movie programming available on AT&T U-verse, and I wanted to do it in a quick, concise and fun way. Something that would work whether it’s attached to a door as a door hanger or next to the highway as a billboard.
These were a lot of fun to work on but proved to be quite difficult. Pairing quotes that the average person would recognize immediately as a movie quote AND well known sports terms or cliches was a tricky endeavor. In addition to the one above I came up with two others.
Check them out below:
AT&T U-verse Programming Packages Flyer 2 (Click to enlarge)
AT&T U-verse Programming Packages Flyer 3 (Click to enlarge)
Scan from Fall 2008 Rough Magazine (Click to enlarge)
I write an interview piece called the “Fresh Face” in each issue of the DSVC’s Rough Magazine. The one you see above is from the Fall 2008 issue (Volume 17, Issue 136) and it featured Kristen Massey, an art director at The Integer Group.
Check out the video below for a quick look at the entire issue.
So far I have done 9 Fresh Face interviews for the DSVC (check out a couple examples HERE and HERE). They’re a lot of fun.
Lyric art from the McRib Farewell Tour 2 website (10/06) (Click to enlarge)
Back in October of 2006 I had the opportunity to work on a song for the McDonald’s McRib Farewell Tour 2 campaign. The song, which can be heard below, was called “Mark on me” and was eventually sung by the lead singer of a local AC/DC cover band.
The song was one of two songs prominently featured on the McDonald’s Farewell Tour 2 website and was also used in radio spots in select regions.
This still resonates as one of my all time favorite projects for a couple reasons:
I was asked to write a song in the style of an 80’s power ballad, which is like a dream come true. Describing the McRib as having a “succulent kiss” is still one of the high points of my career.
At the time I was unemployed, so to find some work and then have that work be this bad-ass was really fortunate.
Thanks to Justin Lloyd for the opportunity.
And thanks to McDonald’s for that weird little pink pork foam sandwich. Without it the opportunity never would have come my way.